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31st Annual Black Expo Sacramento Draws Thousands In Celebration Of Black History Month

31st Annual Black Expo Sacramento Draws Thousands In Celebration Of Black History Month

31st Annual Black Expo Sacramento Draws Thousands In Celebration Of Black History Month

Thousands of excited Northern California residents descended on Cal Expo last weekend for the 31st Annual Black Expo Sacramento. The annual showcase and celebration of Black History Month feature dozens of Black American and African immigrant exhibitors displaying a wide array of wonderful products and services. Together, they represent the beauty of African-American culture, as well as its world-wide influence. The two-day extravaganza featured celebrity guests, live entertainment, food, shopping and activities for the kids. As a matter of fact, the event is one part shopping center, one part concert, one part food festival, and one part community summit.  This year’s clarion call: “Give The Power To The People.”

“The 31st Annual Sacramento Black Expo Celebrating Black History Month Prepares for ‘New Beginnings And Bigger Dreams’. As We Love Black History We Look Forward To A Future of Powerful Leaders’.” – Black Expo Sacramento

Black Expo Sacramento caps off a month full of amazing activities and events meant to commemorate the contributions of African-Americans to American history. This year, in addition to the amazing products and services, some of Northern California’s best food and entertainment on display. Not to mention, Black Expo Sacramento first opened its doors 31 years ago. The event has since proved itself as a staple of African-American culture in Northern California. Furthermore, visitors travel from across the county and beyond to attend and participate in this special event.

Black History Month

What we call Black History Month actually started almost a century ago in 1926. Founded as ‘Negro History Week’ by African-American historian Carter G. Woodson and the Association for the Study of Negro Life and History, the commemoration was originally scheduled to be only a week long during the month of February. The month of February bears some historical significance for the African-American community as it coincides with the birthday of famed African-American abolitionist and former slave Frederick Douglas. Later, Black American educators and students proposed Black History Month in the late 1960s. Today, it is celebrated in the U.S, Canada, and parts of Europe.

Black Expo Shopping

The shopping center is a must-see attraction for any visitor of Black Expo Sacramento. In addition,  over 50 business vendors attended with fashion, jewelry, household goods, cosmetics, and household goods. Sacramento’s  “African Market Place” and “All About You Diva Market” vendors were out in full force. Both are regular, local vendor markets featuring African-American and African immigrant vendors.  As business owners and shoppers mingled, food vendors helped fill the air inside Cal Expo’s building B with the aroma of traditional African-American cuisine.


As far as entertainment, the Sensational Every Girl Counts Dance Team opened the show on Saturday with the performance that lived up to the group’s name. Not to be outdone, the young dancers of the Forever Dancerrettes graced the stage with a performance to be remembered. Additionally, more amazing entertainment followed.  Known and unknown local talents alike, from Kimball Hooker and Tinashe to Caramel Sassy, Carla Lawrence, and Bad Girl LeeLee added to the entertainment, followed by a series of award shows, community forums on a range of topics important to the African-American community, including education and public safety. Multiple fashion shows also attracted huge crowds. Visitors watched in awe as cutting-edge fashion from Black American and African designers lit up the runway.

The Gospel Sunday Showcase riveted attendees as the Sunday morning opener, featuring singers, bands, and praise teams.  Later, the real estate/home-ownership summit brought together a panel of real estate professionals providing guidance to those looking to buy homes. All things considered, Black Expo Sacramento organizers made sure to mix entertainment and community outreach.

Black Expo Sacramento Success

This year’s Black Expo Sacramento was undoubtedly a success. The longevity of the event is a testament to its importance. Although one of many, it is by many accounts the premiere Black History Month event in Sacramento. Looking forward to many, many more to come!

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About The Author

Chris Lodgson

Chris Lodgson our News & Events Editor. Chris is a researcher and regulatory analyst at a legal information company, where he creates and delivers legal content on current issues on a daily basis. Originally from New York City, he's also a local organizer, business owner, and social media-marketer supporting Sacramento County Black-owned businesses.

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