Trophy Beauty Suites Celebrates Grand Opening

Trophy Beauty Suites celebrated a Grand Opening this past weekend on July 3rd. Destiny Renee Oliphant, a permanent make-up artist and entrepreneur, previously opened My Beauty Bar off of Laguna Boulevard. With a new 2-story building and newly remodeled facility located at 2384 Maritime Drive, Oliphant proudly welcomed people who came out to help celebrate the Grand Opening of Trophy Beauty, including Elk Grove Mayor Bobbie-Singh-Allen.

Champagne, Trophy poppers with shrimp topped with 24K gold flakes, corn bites, garlic noodles, and fried lobster were served. A diverse group of citizens came to celebrate and enjoy the Grand Opening of Trophy Beauty Suites. During the event, Mayor Singh-Allen spoke words congratulating Destiny Oliphant and her staff.

“We are here to support you. Thank you for investing in us. You know when you dream big, anything is possible. So kudos to you and your team. Let’s give them a round of applause. This is incredible.”

Mayor of Elk Grove Bobbie Singh-Allen

The business launch and campus purchase are impressive achievements given the lasting effects of the Covid-19 pandemic. Ambitious to the core, Oliphant decided not to let anyone or anything, even the pandemic, stop her from realizing her dream.

Spa & Salon Facilities

In the spa and salon areas, Trophy Beauty offers the services of microblading, permanent make-up, body sculpting, teeth whitening, skin care including facials, full body waxing, and nail services.

Trophy Beauty Suites boasts a space for spas to operate their independent business. In addition, there are areas for mixers, conferences, and photo shoots which can be used by photographers and content creators.

Trophy Beauty Academy

The Academy prepares students for rewarding and profitable careers in the permanent makeup industry and advanced beauty treatments. Attorney Kaliah Kirkland will head the business department courses. Oliphant, who has been a permanent makeup artist running her own salon for several years, started receiving questions and inquiries on how one could establish themselves in this lucrative field. Then, Oliphant thought how could she combine a salon and a training facility for people to learn and build their own business. She began the Trophy Beauty Academy online program after she had to shut down her salon for seven months due to the COVID-19 pandemic. She purchased the new 3,000 square foot facility recently and has been remodeling it for a few months.

Destiny Renee Oliphant, Owner of Trophy Beauty

“Owning a salon was always my ultimate dream. My last salon was just the first step. This Academy is about building confidence and creating a community of successful small businesses. I say never let an impossible situation discourage you always keep going. In addition, empowering and building up others makes me feel fulfilled. I am excited to embark on my next mission and serve my purpose through the Trophy Beauty Academy.”
Destiny Renee Oliphant

Destiny Renee faced many challenges during the process of opening the Academy. Businesses like hers, beauty businesses, were not seen as essential. It took six months to obtain SBA financing because the agency was swamped with PPP loan applications. Indeed, numerous businesses like the Academy were actually closing down at the same time.

“I can’t tell you how many times I was told either to wait, or just drop it altogether—that this was no time to be thinking about opening a beauty business. Well, I didn’t drop it.”
Destiny Renee Oliphant

The Trophy Beauty Training Academy will teach advanced beauty techniques such as microblading, a method of tattooing wherein a small handheld tool made of tiny needles add semi-permanent pigment to the skin. It is mostly used to enhance eyebrows and builds confidence. She also offers instruction on how to open a salon. The academy offers salon suites to allow students and professionals to grow their businesses. Courses include Ombre Brows, Eyebrow Lamination, Non Invasive Lipo, Stretchmark Camouflage, areola reconstruction, Business entity formation, contract law courses and more courses to come.

Training groups are small at the Trophy Beauty Academy to ensure that each student received one-on-one training with a master trainers Guided videos and practice exercises are available through the online learning site. Destiny Renee offers live model demonstrations and hands on assistance.

“Permanent makeup is a skill that one needs to learn through expert instruction,” Oliphant explained. “At the Academy, we are passing along the secrets we have picked up through years of experience either online or in person.”

Oliphant has long had a passion for beauty, fitness, and wellness. She started her entrepreneurial career in Miami, where she founded a clothing line, but discovered that was not her purpose.

“I used that failed experience as an opportunity to find what I was passionate about and make a true impact on the lives of others. Taking care of yourself is not just an act of vanity for me. It’s confidence, self-care, and empowering others to bring out their best.”
Destiny Renee Oliphant